Tag: Case Study

Business Case Study – Lazada Introduction In 2019, Lazada refreshed its brand identity with a new logo sporting a heart logo mark, and a regional campaign themed “Go Where Your Heart Beats”. This marks the eCommerce brand’s first refresh in five years, since the update of its tagline to “effortless shopping” in 2014. Developed by Superunion Singapore, the new logo includes a heart logomark manifesting the letter “L” representing Lazada, configured as a three-dimensional box. …